CRM plays a crucial role in elevating the overall customer experience, particularly from a sales perspective. When implemented effectively, CRM can transform a vendor’s status from a commodity supplier to a trusted, strategic partner. A well-optimized customer experience not only improves retention but also fosters customer advocacy, positioning the seller as a true consultant in the buyer-seller relationship.
Have a bad taste in your mouth from your last CRM implementation attempt?
Know that your business could benefit from a single source of truth across the organization but hesitant to give it another shot?
New market pressures are changing how CRM is used.
Brian Gardner, Founder and CEO of SalesProcess360, was recently invited onto Driven by DCKAP, a podcast that discusses the technology challenges faced by modern distributors. DCKAP specializes in ERP integration platforms designed for distributors.
Most businesses start their CRM journey with the best of intentions. They’re excited about the prospect of collecting data to better manage their customers, products, relationships and business opportunities.
They are used to having an ERP to manage the back end of their business. They assume its rollout can’t be much different and proceed to hand it over to their IT person to lead the charge.
Selecting a vendor may be one of the most complex and confusing aspects of your customer relationship management (CRM) project, but it doesn’t have to be. I developed a systematic approach for uncovering inefficiencies in your operations and a script that clearly communicates your needs to potential partners.
A company’s CRM journey should be viewed as a marathon, not a sprint. It’s not a one-and-done project with a start and end date. You don’t just set out to buy or implement a CRM. To do it right, there’s a lot of pre- and post-work and many challenges along the way.
Mike Lewis has spent his career automating processes to help customers remove bottlenecks and operate more efficiently.
The goal of customer relationship management (CRM) is to efficiently and effectively grow your business while improving the customer experience. When implemented properly, CRM can give companies a competitive edge.
Brian Gardner, Founder and Lead Evangelist for SalesProcess360, knows firsthand how to get the most out of your CRM.
“I was the son of the boss. I grew up in an industrial sales organization from the time I was a small kid, stocking shelves and playing with demos in the back of my dad’s car. I worked inside sales, outside sales, was a division manager and ultimately the VP of sales. I lived and breathed distribution.”
Get insights based on decades of experience in industrial markets, including why you should think beyond outside sales, how to take a proactive approach to sales opportunities and how to let sales process drive your CRM wish list.