I was recently featured in two top industry podcasts, talking about how distributors and manufacturer reps can get ROI from CRM.
I talked with Todd Youngblood of The YPS Group for the Sales Management Development podcast, covering:
- Why process is so important
- Why it is possible to get ROI from CRM
- How to audit the sales process
- How to use leading indicators to ensure great results
Listen to the Sales Management Development podcast here.
I also spoke with Editor Tom Peric of Distribution Center magazine about why industrial sales companies struggle to get ROI from CRM.
Listen to the Distribution Center podcast here.
Read my blog on Distribution Center’s website: How Do You Define a True sales Opportunity?
Want a copy of my new book, ROI from CRM? Order the book now.