Brian Gardner, Founder and CEO of SalesProcess360, was recently invited onto Driven by DCKAP, a podcast that discusses the technology challenges faced by modern distributors. DCKAP specializes in ERP integration platforms designed for distributors.
Karthik Chidambaram, Founder and CEO of DCKAP, asked Brian to talk about the importance of customer relationship management (CRM), why it’s often a misunderstood or neglected system for the sales process, and how to get more ROI from CRM.
They discussed:
- Identifying what you want to achieve from your CRM
- Why companies struggle to get the most ROI from their CRM
- How to succeed with change management
- The importance of focusing on the front end and back end of the sales cycle
- Finding the CRM solution that works for your unique business needs
Tune in and learn how you can leverage your CRM system the first time around: