Author Archives: Brian Gardner

Use Front-End Sales Management to Gain a Competitive Edge

Brian Gardner No Comments

What is your competitive advantage? No, really! What is your competitive edge?

Sounds like a simple question, and when asked, most distributors, reps and manufacturers answer pretty quickly and predictably.

If your goal is to excel in a competitive market, continuous attention to systems, methods, and processes that offer a competitive edge is essential. This series of articles focuses on areas proven to give companies a real competitive edge, yielding measurable results.

These methods and processes must be things you and your team can focus on – and control – internally. Excuses related to external factors such as the economy and industry softness need not apply.

SalesProcess360 Videos featuring Brian Gardner

Get insights based on decades of experience in industrial markets, including why you should think beyond outside sales, how to take a proactive approach to sales opportunities and how to let sales process drive your CRM wish list.