What is your competitive advantage? No, really! What is your competitive edge?
Sounds like a simple question, and when asked, most distributors, reps and manufacturers answer pretty quickly and predictably.
If your goal is to excel in a competitive market, continuous attention to systems, methods, and processes that offer a competitive edge is essential. This series of articles focuses on areas proven to give companies a real competitive edge, yielding measurable results.
These methods and processes must be things you and your team can focus on – and control – internally. Excuses related to external factors such as the economy and industry softness need not apply.